Search Engine Marketing (SEM/PPC)

Thousands of brands and business agencies are now marketing their goods through the platform of the internet. With the increase in the use of digital marketing for selling products and services, competition among the sellers for gaining more attention online has also increased drastically. Business groups are always trying to drive potential online customers towards their products first before their competitors do. To achieve this purpose, these groups are now employing what we call the Search Engine Marketing (SEM) or Pay per Click (PPC), overall enhancing their business. But what is SEM or PPC, and how does it work?